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ככל שמפרסמים מוכנים לשלם יותר לקליק בביטוי מסוים, הווה אומר שהביטוי תחרותי יותר וגם ממיר יותר בסופו של דבר. המחיר לקליק בשילוב רמת התחרות מעידים על רווחיות הביטוי עבור האתר/העסק.
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אחרי שהחלטנו אילו עמודים יקודמו בביטויים שבחרנו, צריך לבצע התאמה בין כל עמוד לביטוי שהוצמד לו. להתאמה SEO co זו קוראים “מיטוב”, או כפי שנהוג לומר אצל מקדמי אתרים – “אופטימיזציה”.
חשוב לציין שלא בכל שאילתא גוגל מציג את תוצאות המפה; לעתים הוא יציג תוצאות אורגניות רגילות שעברו אופטימיזציה לוקאלית.
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